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VELTINS with many years of experience in motor sports

Tradition and quality – two characteristics shared by Porsche and the brewery C. & A. VELTINS. Premium pilsener has been brewed in Meschede-Grevenstein in strict accordance with the German beer purity law since 1824. Sponsorship of Porsche motor sports is a well-known territory for the long-established brewery, as the company has been involved in sponsoring motor sports since 1997.

The brewery C. & A. VELTINS is the team sponsor of the "VELTINS-Lechner-Racing" team and is therefore represented by two vehicles in the Porsche Mobil 1 Supercup. After winning last season's driver- and also team-championship, the new team chef Walter Lechner Jr. needs to deal with high standards. Following the leaving of defending champion René Rast, Norbert Siedler – runner-up 2011 – is ready to get off the starting blocks. This new driver combination completed by Michael Ammermüller is hungry for success. Both Porsche GT3 Cup will be externally distinguishable this season: Michael Ammermüller will fight for the victory in "VELTINS V+ Powerfruits" design and Norbert Siedler in the "VELTINS-Porsche". According to team engagement within Porsche Mobil 1 Supercup, the premium brand from the Sauerland presents itself as hospitality partner also within the Porsche Carrera Cup Germany and the Porsche Sports Cups.

Besides motorsports, the brewery C. & A. VELTINS also supports further amateur and professional sports. Since 15 years VELTINS is partner of the German soccer club FC Schalke 04, as well as main sponsor and name giver of the VELTINS-stadium in Gelsenkirchen.

The brewery C. & A. VELTINS convinces not only in sports, it also convinces with a widespread range of products. Next to the fresh Premium Pilsener, the VELTINS Radler, VELTINS alcohol-free and VELTINS Malz are stocking up the wide variety. On top of that the traditional company from the Sauerland make sure to care for fresh, new and flavourful innovations. With "V+Powerfruits" the successful "V+" range of "V+Grapefruit", "V+Lemon", "V+Cola", "V+Energy", "V+Curuba", "V+Apple" is perfectly completed. VELTINS "Fassbrause", available in different tastes such as lemon and elder flower, is a tasty alternative to lemonades. This new alcohol-free Radler is brewed according to a new, mild recipe and can be treated equal to normal lemon and elder flower soft drinks. With just 22-23 kcal/100ml VELTINS Fassbrause is a nutritional refreshment alternative.

Furthermore, the C. & A. VELTINS brewery is also exclusive and licensed marketing- and distribution-partner of the product innovation "Bayão". With the temperamental call-up "Go Bayão!", this ready-to-drink-mix brings a frisky and crisp sense of life to Germany. After the successful market introduction of the Caipirinha-flavoured mixed drink, the Bayão-portfolio will be extended in its second year by a Cuba Libre-flavour.

Walter Lechner
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